Pacing is important to communicate your idea(s) quickly and grab the viewer’s attention however, it is equally important to leave enough time (on a frame) for key points to register in your viewer’s mind. They’re also an effective stand-in for incorporating, what appears to be, video in an email.Īnimated GIFs are perfect for the short attention span generation.
In the context of email, animated GIFs are less used for entertainment and more often used to grab attention, add whimsy, and call the viewer to an important point in the email. why make animated gifs in email marketing? If done well, GIFs can also render video footage in its simplest terms and still make sense-an effective previewing device for videos on the web. They’re a useful tool for presenting a series of information, ideas, or processes. They’ve been around since the 80’s and are, nearly, universally playable. In essence, an animated GIF is a brief, lightweight and portable video (without sound). Essentially, it’s a sequence of bitmap images (as opposed to SVG animations, which are a sequence of vector based images).Īnimated GIFs are a simple, flexible, low-risk way to communicate a complex idea (or even emotion) in a short amount of time. GIF is an acronym for “Graphics Interchange Format”. Let’s settle this right here, right now… Jif is a brand of peanut butter.
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